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January 2022’s Best New Beauty Products: OUAI, Kosas & More

January 2022s Best New Beauty Products OUAI Kosas More


We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!

Dare we ask how those New Year’s resolutions are going?

Whether you’ve transformed into a new person in a matter of weeks or you’re still in your holiday pajamas and have yet to buy a 2022 planner, we’re here to remind you that you’re exactly where you need to be. But if getting some packages full of beauty products delivered to your doorstep will help you feel inspired, we’ve got you covered!

The month isn’t even through and so many incredible beauty products have dropped. We’re talking a new heavenly-scented body wash and cream from OUAI, revamped formulas of iconic products from Kosas and Living Proof, eye creams and moisturizers that will make you look awake before your morning coffee and so much more.

Below, the 20 new beauty launches that have us too stunned to speak!



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