And while Kaavia’s expertise played a major role in Proudly, Gabrielle opened up about how her daughter’s skin issues first inspired the brand.
“Kaavia had every skin condition you could imagine,” she said, “from cradle cap to eczema to baby acne to diaper rash. And melanated babies just need something different.”
She continued, “The more I was talking to other parents of color, the more I realized that we seem to be over-indexing on these skin issues. That’s when it became crystal clear that we needed something that centers and meets the needs of melanated babies and children.”
Dwyane echoed similar sentiments, saying, “Gab and I understand that we’re some of the most blessed people in this world, but going through this with Kaav, we realized we’re no different than anyone else.”
He added, “This is not just a company to us, we live this. Most brands not getting it right, not centering us, and so, it’s personal.”